Selling high-value items on eBay is fundamentally similar to selling lower-cost items. The crux of the matter lies in how you present and market the item. Unlike traditional advertising, eBay’s platform allows you to conduct your marketing directly through the auction setup. Essentially, when you configure your auction, you are orchestrating an automated marketing strategy. Determining the Value First, ascertain the value of your item through three distinct methods. This will guide you in setting your reserve price, which is the minimum amount you are willing to accept. Begin by having your item professionally appraised to establish its market value.